The Main Street Four-Point Approach is a community-driven, self-help comprehensive methodology used to revitalize older, traditional business districts throughout the United States.  It is a common-sense way to address the variety of issues and problems that face traditional business districts.

The underlying premise of the Main Street Approach is to encourage economic development within the context of historic preservation in ways appropriate to today’s marketplace.  The Main Street Approach advocates a return to community self-reliance, local empowerment, and the rebuilding of traditional commercial districts based on their unique assets: distinctive architecture, a pedestrian-friendly environment, personal service, local ownership, and a sense of community.

Georgia was one of six pilot states to be inducted in the program in 1980.

Economic Impact in Georgia from
1980 – 2009

• Full time jobs: 47,070
• New Business: 9,841
• Investments: 2.6 Billion

Mission Statement

• To inspire public and private investment in the revitalization and preservation of the downtown business district in order to strengthen the economic base of Milledgeville-Baldwin County.
  
  
  

  Vision Statement

• For Historic Downtown Milledgeville to be a vibrant center of business, education, and community activity where people appreciate its rich history.
  
  
  

  Board of Directors

Mr. Justin Jones - Chairman
Mrs. Nathalie Goodrich - Farmers Market Liaison
Mr. Frank Pendergast - Vice Chair/Deep Roots Festival Chair
Mrs. April Bragg - Junior Miss Chair
COL John Alton - Design Chair 
Lacy Bentley - Secretary & Treasurer                
Carlee Schulte - Director, Milledgeville MainStreet
Deana Thornton- Administrative Assistant, Milledgeville Main Street